f(x) and Epik High will be representing K-pop at MIDEM 2010 (Jan. 26th, 2009). MIDEM is a business and networking event which takes place in Cannes, France, where music professionals all around the world meet.
Selected by the Ministry of Culture, Sports and Tourism and the Korean Contents Agency, f(x) and Epik High will put on an “Enjoy K-pop” showcase, introducing K-pop to European and American music professionals.
The purpose of this showcase is to introduce K-pop to the world and break down barriers for K-pop artists to penetrate foreign markets. The ministry and agency are serious about breaking into foreign markets, therefore they are pushing extremely hard and in full support of this movement.
Who better to represent K-pop than one of Korea’s most talented hip hop artists and the extremely polished and talented Asia Pop Dance Group? Let’s spread the K-pop love!
credits to: http://www.allkpop.com